Running an escape room or immersive attraction has never been more exciting, or more complex. From rising costs and changing regulations to evolving customer expectations and digital risks, operators across the UK are navigating a fast-moving and often unpredictable landscape.

That’s why we’re asking for your help.

No Spoilers, together with Immersif, Vita Safety and nQ Legal, is conducting a short, sector-wide survey to better understand the real business pressures facing immersive experience operators today. 

Our aim is simple: to gather meaningful insight that can be turned into practical, relevant support for the community.

We know your time is limited, so the survey has been designed to be quick to complete while still covering the areas that matter most behind the scenes of your business.

The survey looks at four key topics:

• Finance and business confidence – how operators are feeling about trading conditions, growth and financial pressures
• Legal protection and compliance – the challenges of contracts, liabilities and staying on the right side of regulation
• Health and safety and risk management – identifying and managing the day-to-day risks that come with live, interactive experiences
• Cyber security and data handling – protecting booking systems, customer data and digital infrastructure

Most importantly, all responses are completely anonymised. We are not collecting data to sell, market or single out individual businesses. 

This research is being carried out solely to build a clearer picture of the risks and pressures within the immersive sector, so that future guidance, resources and support are based on real operator experiences – not assumptions.

The stronger the response, the more useful and representative the findings will be for everyone in the community. Whether you run a single venue or a multi-site operation, your perspective matters.

If you can spare a few minutes, we would really value your input. And if you know other owners or operators, please do share the survey with them too.

Together, we can help ensure the unique challenges of immersive entertainment businesses are better understood and better supported, complete the survey here and have your say.