The immersive entertainment sector is no longer a niche. It’s a movement.
Over the last decade, the way we socialise and experience leisure has shifted dramatically. People are no longer satisfied with passive nights out. They want to interact, engage, compete, collaborate and most importantly, remember. The rise of escape rooms, immersive theatre, competitive socialising and next-gen live experiences has transformed how we spend our time and money.
This is no longer a novelty. As Sky News recently reported, immersive experiences now make up a billion-pound industry in the UK alone. That’s right, billion with a B.
From tech-enhanced storytelling adventures to axe-throwing lounges, from warehouse-based puzzle experiences to theatrical cocktail bars, the sector is booming. It’s bold, it’s creative and it’s fast becoming a cornerstone of the UK’s entertainment economy.
A Sector We Live and Breathe
At RiskBox, this evolution wasn’t just something we watched from the sidelines. It was something we actively took part in.
As a team, we’ve always loved immersive experiences, whether it’s tackling a complex escape room, battling it out at interactive darts, or navigating a Crystal Maze-style challenge. These aren’t just fun team-building days. They’ve given us a real appreciation for the innovation, logistics and design that go into these spaces.
But as we got to know the industry better, we saw a problem.
While the sector was growing rapidly, most insurance providers hadn’t caught up. Immersive venues were being forced into boxes that didn’t fit. Instead they were treated as if they were restaurants, theatres, or gyms by brokers who didn’t take the time to understand what made them different.
And in a sector full of bespoke props, unique concepts, and custom-built environments, that kind of misunderstanding can be risky. That’s when we realised the industry deserved better.
Enter No Spoilers
We created No Spoilers as a specialist division within RiskBox, built specifically for the immersive and escape room world.
We’re not here to tick generic boxes or offer off-the-shelf policies. We work exclusively with venues and operators that blur the lines between hospitality, entertainment, sport and art.
Whether you run a single-room mystery experience or a multi-sensory immersive attraction across multiple sites, we understand what you’re building and what could go wrong.
From health & safety challenges to the value of custom tech, from the importance of footfall to the reality of tight margins. We get it.
Innovation Brings Risk, That’s Where We Come In
As immersive experiences grow more ambitious, the risks grow too. Venues are investing more in technology, set design, custom AV systems, automation, and storytelling. Many are run by small, passionate teams who’ve poured their heart (and often their savings) into creating something extraordinary.
A one-size-fits-all insurance policy isn’t just inadequate, it can be devastating.
That’s why No Spoilers offers tailored, flexible cover built around the real-life risks immersive businesses face. And just as importantly, we speak your language. You won’t have to explain your business three times. We already understand it, because we’re part of this world too.
Let’s Grow the Sector Together
Immersive entertainment is only going to get bigger. We believe in its potential not just as a commercial sector, but as a powerful medium for connection, creativity and community.
No Spoilers is our way of supporting the people behind that growth, the creators, the risk-takers, the puzzle-makers, the storytellers, and the experienced designers. You’re not just building businesses. You’re shaping the future of leisure.
And we’re here to help protect it.
Want to speak to an insurance partner who genuinely understands your sector?
Contact – No Spoilers now or call us on 0161 533 0411. Let’s make sure your next great experience is covered, properly.
